01 — SHARE
Share the file.
A site that nobody reads is a site that doesn't exist. Send it to the fan in your group chat who's been quietly muttering about the calls for years.
02 — TALK
Talk about it.
The next time someone tells you a bad call is "just hockey," ask them a real question. The league spends a lot of money to keep these conversations from happening.
- Why do refs report only to the league?
- Why are hand passes still not reviewable?
- What was Tim Peel actually saying out loud?
- Who profits from a Game 7?
03 — WATCH
Watch with new eyes.
You'll start to see it on your own. The whistle that comes a beat too late, the icing that gets waved off when one team needed it, the reviewable goal that the war room never reviews.
- The third period of a one-goal playoff game
- The first power play after a comeback starts
- A Game 6 with a series clinch on the line
- Any review the war room takes 90+ seconds on
Conversation starters
Lines you can use the next time someone tells you it's all in your head.
"The NHL signed its first sportsbook partner in 2018. You think that didn't change anything?"
"A Cup Final sweep costs the league three full nights of revenue. A seven-game series doesn't."
"Tim Peel said the quiet part out loud and was gone in 24 hours. He'd been doing it for 20 years."
"Show me the independent body that audits NHL officiating. I'll wait."
"Penalty rates drop 40% in the third period of close games. That's not 'letting them play' — that's directional."
"Tim Donaghy proved one ref can bend an outcome. The NHL has 35 of them and zero outside oversight."
The league wins as long as you keep quiet about what you saw.
The product is engineered. The incentives are documented. The silence is the strategy.
Stop being the strategy.